Here is the LINK to the interview with MAGIX CEO, Robert Rutkowski, as well as Chief Product Officer Gary Rebholz.

All I ever read is Vegas, Vegas, and more Vegas.

But nowhere does any information appear about the future of Video ProX.

Yeah.... I too would like to see something about Soundforge (although I don't use it) and other music software in addition to the Magix editing software.

But Music Maker was mentioned several times by the CEO.

But it does mention Vegas Pro going forward. I have no idea on the financials of Magix, and which products bring in the most money. Also product recognition is important to the company. But they've mentioned about the loyal customers of the software in the company, so guessing that includes software other than Vegas Pro.

How much has Magix invested in VPX in the past before the "take over"? Not much.

Hi everyone

Did you note, in the article, this comment from Gary Rebholtz:-

. . . . All of this bodes exceptionally well for MAGIX, VEGAS Pro, and all of the other software titles in both the video and audio spaces. . . .

John EB

I hope he's right but given he's only used Magix Music Maker sporadically, there had better be some strong lobbying by the real Magix people, otherwise MEP and VPX are going to get the flick. It is clear from both these articles that the glee is about Vegas. He's never used a Magix NLE and was using Vegas from when it was a audio editor. It's clear where his familiarities are. The glaring fact that not once are the Magix NLEs mentioned does not bode well, sadly. I sincerely hope they come onto his radar good and strong.

@AAProds

Hi Al

Please read my post again - the comment was from Gary Rebholz in the 3rd, large, paragraph below his image at the top of the section where he was being interviewed.

John EB

@johnebaker @AAProds @Reyfox @Marc-Goder

I think it depends on how you read it.

From the article.

Q: Will the full range of MAGIX products be maintained or will the company reduce its offer?

A: We’re prioritizing our core products and putting real energy into them. That means making smart, focused decisions, ensuring that every product we support gets the attention and investment it deserves. It’s about quality, not just quantity.

So what are their 'core products' as they see them?

What is meant by focused decisions?

Not just Quantity sounds like down-sizing to me personally.

But John I think is referring to

'All of this bodes exceptionally well for MAGIX, VEGAS Pro, and all of the other software titles in both the video and audio spaces.'

That was IMHO, a very small mention.

Ray.

Someone doesn't have to use something to understand the profitability of what it is. You don't have to use a NLE to know if it will make money or not, or how much effort should be put into it in development.

As I wrote before, I am not privy to what the sales figures are of Magix software. Gary Rebholz was the Product Owner of Vegas when Sony disappeared, so sure, he has used it from even before it could edit video. It is his "baby", and if I owned something that I put my "heart and soul" into it, yeah... it would be my favorite. Clearly, Vegas Pro is their flagship product. They've stated that. Maybe because of sales, brand recognition or profitability. It's all about revenue and possible revenue in the end. Feed the products that sell. And if enough comes in, it might be enough to keep other products afloat to give them the attention they sorely need.

But let's be honest. Magix updates have been basically nothing outstanding. Who knows why. That was the reason for my post about VPX website being so rudimentary to the point of not even showing what it can really do. And it has been like that for a few years now, way before the restructuring. Can't blame Vegas on this, but Magix.

And while lobbying might work for some things, sales is what works in the software business. I don't know where the real Magix people are going to come from and what could they possibly do.

@johnebaker

Please read my post again

John, I didn't need to. The total absence of any mention of the Magix video editors, specifically, tells the story IMO, much more than vague "we're going to promote the entire suite of Magix products..."

The place is either in a state of total chaos or the Magix side of things doesn't have any priority (or nobody cares); I suggested, weeks ago, that they remove the forum Feedback announcements about MMS 2023 and VPX 15. They are still there, misleading the inquisitive public.

I'm actually quite optimistic regarding the future of MMS/VPX even though they were not specifically mentioned in the article for the following two reasons. First, the target market for MMS/VPX is different to Vegas Pro so they are not cannibalizing each others market share. Vegas is not targeting rank beginners but professionals who are well versed in NLE's and perhaps even used Vegas in the past. Bunny ears and funny spectacles will not be offered in Vegas Pro - that is not their target market. But that is the target market for MMS/VPX! 😀 (I'm looking forward to it!🐇🤓).

Second, any enhancements made to Vegas Pro will eventually be implemented in MMS/VPX. The HUB is a good example. It was first implemented in Vegas Pro a few years ago and now it is available in MMS/VPX. If Magix wants to use Vegas Pro as the test pilot for innovation, great! I have no problem with the Vegas forum members dealing with all the beta code issues.

I also understand why Magix is promoting Vegas Pro. They have invested a lot of time, resources and capital into the software and need to see a return on investment. The professional editing market is tough with Resolve and Premier as competition and Vegas needs to get the word out loud and clear that its back and is again a viable alterative in the professional content creator segment.

@AAProds, regarding the Important Post section and the Feedback for MMS 2023 and VPX 15; I don't see how they are misleading? I'm not sure why the Moderators haven't moved the posts out that section. They are dated. A little house keeping needs to be done. No big deal. BTW I noticed that you have an Important Post regarding DVD's. How did you get it in there? Who placed it there? Because whoever did, can move those other posts out.

@Can-Dive

regarding the Important Post section and the Feedback for MMS 2023 and VPX 15; I don't see how they are misleading? 

Misleading in the sense that they discuss problems and issues with versions that are no longer current and could therefore mislead a prospective buyer into thinking there are issues when there are not (with the current versions).

The post on DVD media was put there by our mods as a public service announcement, given that Magix is one of the few reputable DVD and BD consumer-level authoring programs available.

Hi all,

Since March 2025, Pro and consumer video and audio products have been grouped under the responsibility of 2 CPOs instead of 4.

Current management team

Management team in April 2024

For video products, the current CPO was the CPO for the VEGAS line only.

What will his strategy be for the consumer Mocie Edit Pro and Video Pro lines?

The question remains open as Sven Kardelke appears to have left his position as CPO Video in March 2025.

Regards.

DéDé (French moderator).

@AAProds,

Thanks for the clarification regarding the posts on previous versions which may mislead potential buyers if they are not that familiar with the products. So, if the moderators put your DVD post in the Important section, then they can certainly move the VPX15 and MMS2023 posts to the General area. @johnebaker and @sasiuk, I realise moderators are volunteers and I really appreciate your work (especially @johnebaker who patiently puts up with my inane questions) but could someone take the initiative and moves these posts? I would hate to still see them there when they release VPX17 and MMS2026, Thank you. 😘

 

Second, any enhancements made to Vegas Pro will eventually be implemented in MMS/VPX. The HUB is a good example. It was first implemented in Vegas Pro a few years ago and now it is available in MMS/VPX. If Magix wants to use Vegas Pro as the test pilot for innovation, great! I have no problem with the Vegas forum members dealing with all the beta code issues.

@Can-Dive Sorry to be pedantic but beyond keeping MMS/VPX up n running, updating the UI & adding a couple of AI fxs MMS/VPX hasn't changed much for yrs. The HUB could be classed as an add-on so no no 'enhancements made to Vegas Pro will eventually be implemented in MMS/VPX.'. Enhancements to the add-ons maybe so.

I don't use the HUB beyond initial exploration but as with the added AI fxs in MMS/VPX that lack features that are in the same fxs in VP, I suspect there may be limitations as to the implementation of the HUB in MMS/VPX.. 🤷‍♂️

Perhaps a good thing with this restructure will be engagement/beta testing before release of a new version. The last few years has been a debacle of failed or buggy updates which has, I'm sure, had an adverse impact on sales of the Magix NLEs. Maybe the new managers will engage with us to help test new releases. I'll bet there is plenty of beta testing of Vegas before it is released...

Sorry to be pedantic but beyond keeping MMS/VPX up n running, updating the UI & adding a couple of AI fxs MMS/VPX hasn't changed much for yrs.

Well, it depends on whether it needs changing. You don't change things for the sake of change. Good changes have occurred over the years; recently, Infusion.

@Gid

I agree that development specifically for MMS/VPX has taken a back seat to Vegas Pro and reading other member comments there is disappointment that long term bugs have not been addressed but as @AAProds has pointed out, innovations under the hood aren't always apparent and appreciated.

@sasiuk asked what is Rebholtz's strategy for the consumer Movie Edit Pro and Video Pro lines?

From my observation, taking into consideration resourcing and cost, innovation will be focused on Vegas Pro with an eventual rollout to MMS/VPX if applicable. It may not be a "one to one" roll out. For example, AI Dehaze is implemented in Vegas Pro with advanced controls (ie artifact reduction). MMS/VPX also obtains AI Dehaze, but only with the basic controls. Also, some Vegas Pro innovations such as Beat/Tempo detection will probably not be rolled out to MMS/VPX because these editors already have it. 😊

There are two reasons for this decision. First it creates product differentiation and second it encourages people to upgrade if they need/want this level of fine tuning. Likewise with the HUB. My version of Vegas Pro has more credits than my version of VPX such as 500 4K stock media downloads versus 240 HD stock media downloads. This product differentiation isn't new; its also done between MMS and VPX.

I think this strategy of innovating the top tier product and rolling out this innovation to other products takes advantage of economies of scale and is cost effective. Also, the products target different markets, so I see a future for all three.

@Can-Dive

VPX does not fully support OFX plugins and never has. Most of the controls and the abilities that OFX plugins can do have never been able to be implemented to the same degree as within Vegas. It was my main reason for having a copy of Vegas at all at first as it was never as stable as MMS or VPX in use on my machine. That stability has since improved.

One part of Magix no-one has talked about including Magix themselves is Producer Planet,

The Infusion engine was more hardware based than development and it's implementation as far as I can ascertain was due mainly through the SDK development package released by nvidia. Adobe has a similar engine in place that happened within months of the Magix release and with a similar sounding name. Any improvements to that such as AV1 encoding seem to come from nvidia.

With the past three releases of either MMS or VPX I have made the decision to upgrade based purely on the third party offerings and not what the core program can do which always seems to introduce new bugs.

Ray.

@CubeAce, @Can-Dive

Hi

. . . . The Infusion engine was more hardware based than development and it's implementation as far as I can ascertain was due mainly through the SDK development package released by nvidia.  . . . .

As I understand it, the Infusion 3 engine, and is an independent software layer above above the GPU drivers that works with all current graphics cards by Intel, NVIDIA and AMD, improving the data flow between the program and the GPU's for faster hardware acceleration.

John EB

@CubeAce

One part of Magix no-one has talked about including Magix themselves is Producer Planet,

Are you referring to the Store or the Community forum? Or Both? The store is a bit redundant since you can purchase items in the MMS/VPX app store. As for the Community Forum, it's a platform for Music Maker creators to post their music and receive feedback and encouragement. It's always good to build community.

@Can-Dive

The store as it is presumably another source of revenue.

I am not able to reveal much, but I can say that while Vegas has received much more press as the new management has begun to establish itself (which is understandable due to Vegas' more global name recognition), VPX and VD/MMS are indeed still in active development with a new version scheduled (though no ETA on that has been released). Since I am focused on the video side of the business, I can only speak to these products. However, I would assume that much will be the same on the audio side as well, with little or no reduction in the product offerings.

@MagixDerek

Thank you for your input to this thread! Your willingness to post here is very much appreciated.

Jeff
Forum Moderator