Seems like the ownership of Vegas Pro to BorisFX was not announced ahead of time and suddenly Vegas Pro is now owned by Boris FX, However I was wondering more detail as to why the Devs moved away from Magix, since from a Customer standpoint it was perfectly fine how it was, would really like some more insight, if possible, thanks!
@Time-Tree Magix is bleeding money. They went nearly bankrupt in 2023. They needed to downsize massively and couldn't longer support multiple video and audio editing programs and sold about 3/4 of their portfolio to BorisFX.
The content creation software market changed a lot over the last decade. I assume many people now edit their projects on phones and tablets with the help of web apps like Canvas or CapCut. And young people often don't have computers anymore, so they don't grow up into using PC based audio and video editing software. So they have no incentive to buy such things.
Over the last couple of years other companies also stopped development of similar apps like Videostudio by Corel or went out of business like HitFilm by FXHome. Currently you also have a massive insolvency case in the music production business with Native Instruments.
Generally, there was a lot of growth until the late 2010s and then it began to drop off over the last 4-5 years. And now we'll see a lot of consolidation.
We will have to wait and see, how well this will go for BorisFX in the long run. Their target audience is usually professionals and they have a significant higher price tag than Magix.