About four years back my elder daughter asked me a question “How will the world be when I grow up”…this innocent question actually forced me to think a lot as I just could not give her an answer because the true picture of reality is certainly a very very unpleasant one….

….our forefathers in their quest to make life comfortable through Industrialization and mass consumerism have also left us with some unique challenges or call them opportunities whether to be remembered as a response-able and responsible generation to ensure sustainability of resources for our future generations or we can simply close our eyes and let the things take their own course of action.

Being my response to her question led to the creation of my social cause which I pursue under the name of BioRhythm.
 

Why….

It is good to assume that Industry will cut down production, a country will give up on its nuclear program, the decision makers will divert trillions of dollars being spent on space exploration, new weapons development & testing, fashion shows and on media towards resource conservation and protecting the environment just upon requests being made to them. We are all aware of the reality as the truth slaps our faces each day.

BioRhythm is not another NGO, pressure group, or a non profit organization trying to highlight the importance of protecting the resources / environment by “Reduce, Reuse and Recycle” concepts, requesting people to join hands for a beach cleaning day or pursuing Green cause. All these are commendable initiatives and are fully supported by BioRhythm; however, nature has set its own game rules when it comes to SURVIVAL. The bigger fish has and will always eaten up the smaller fish. Does anyone believe that a bigger fish will spare the smaller one upon his request? If the small fish needs to survive, it has to live smart, manoeuvre, eat other smaller fishes to become FIT enough so that other big fishes think twice before making an attempt.
 

“Survival is not mandatory but is a choice” and is unfortunately not an outcome of charity, empathy or compassion. To survive one needs to act to protect him. The challenge which has been taken up by Bio Rhythm is visionary and mammoth in magnitude since this war for survival is being played on the same ground rules upon which all other games of destruction are being played i.e. Commercialism.
My fan page at Face Book provides some more information on other causes for common good and some photos… join hands with BioRhythm at http://www.facebook.com/pages/RS-Mahmood/158112724496

BioRhythm does not ask for or accept any charity or donation!!!

BioRhythm currently protects a few million square feet of land, approximately 50,000 trees and hundreds of species are living freely under the protection of BioRhythm.
 

For my fans who are already with me on Face Book and will be joining till 31 December 2010 to promote awareness about the cause, I will dedicate a tree to each of them for a year covering the period 01 January, 2011 to 31 December, 2011.
 

About the cover picture.
Levi Van Veluw is an emerging young talent in the Netherlands. His photos are self portraits which are drawn and photographed all by himself in which he modifies his face as an object. These are not meant to be portraits, instead they are "an information-rich image of colour, form, texture, and content."
Since having graduated from the Artez Art School in Arnhem the Netherlands, Levi van Veluw has enjoyed a remarkable amount of success in a short period of time, with his work being showcased in several different locations across Europe and the States, earning him a number of prestigious awards that include the Photographer of the Year Award at the IPA International Photo Awards in the USA.